Most people don't know that I teach a bit at the Academy of Art University. (an institution who's name I've always felt was created in the Department of Redundancy Department) But all joking aside, it is a great place and they're teaching planning. Which is cool.
My student this semester is Elisha and she's way smart. She's going to be doing a project on web 2.0. What is it? What's got people so confused? Excited? What will it mean for brands? For consumers? I think it's a great project idea.
Here's what she's starting with:
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