Best thing I've come across yet to explain why all things social media, bad or good, have seen such success.
From rd
"The media thinker, Clay Shirkey, says in Cognitive Surplus:
'creating something personal, even of moderate quality, has a different kind of appeal than consuming something made by others, even of high quality'
This is deeply profound and true, though slightly dull when read out. It's the single best explanation for the triumph of all sorts of social media things from MySpace to Twitter. It's why social media works. It's about the writer and the act of writing, as much as it is about the reader. "
http://russelldavies.typepad.com/planning/2011/09/what-i-meant-to-say-the-internet-with-things.html
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