andy grayson

latest Nike work: football launch

 

Just Do It China

 

nike archives

Had the privilege of visiting Nike's archives this week. It's kind of indescribable. Too much to share in one post. I'll drop stuff in from time to time. 

Here's a few highlights:

Lance's jersey from his first Tour de France. 

 

Roger Federer's shoe from his long-awaited breakthrough French Open win at Roland Garros. 

 

And some Jordan baseball-era cleats. Gem.

nba spot battle

In response to Chris. The game goes on.

more nba

So we're embarking on some NBA ethnographies this week. LA, Portland, San Francisco. It's West Coast only because of the short timetable, but hopefully we'll get out to Chicago & NY at some point. Anyway... I thought I'd keep throwing up great basketball spots to spur on any thinking about the NBA. All thoughts are welcome.

bet you didn't know # 22

This is my first video "bet you didn't know". But it's a good one.
In an earlier post I used a Frank Gehry quote to illustrate how creative inspiration can come from anywhere. Jenna made a brilliant post on her blog about very much the same thing using this video of Tinker Hatfield, the nike shoe designer who was inspired by the exposed guts of a modern Paris building resulting in the creation of the first exposed air bubble in a shoe.