andy grayson

basketball never stops

This post is a bit belated, but I think it's worth sharing the Nike Basketball work from the past month. For me, these were perfect messages at the perfect moments. Of course, the overall message was what basketball probably needed during the lockout, but even down to the athlete-specific films, they made a point that was worth making. In LeBron's case, it showed that he's no quitter. He's still working. In Durant's case, it celebrated the kid that can't get enough basketball. 

Really strong stuff and a big congrats to our team here who made it happen. These will live on in the pantheon of great basketball advertising. 

 

 

 

 

 

 

nba spot battle...

Chris had a nice find with the Minute Made spot. Here's one for Lebron that is just good idea. Powerade should have done more of these.

nba spot battle – cheating

So the spot battle is raging, and I decided to cheat a little. So the following is not a spot, but it's a classic.

nba spot battle

In response to Chris. The game goes on.

failure

So many of you know that GSP is trying to help the NBA. I sent this commercial, as an example of my brief, to my creative director to look over. It's quite possibly the best Jordan commerical of all time. It's just elegant.

Well, to my surprise,he wrote back that he feels old because he wrote it. Damn.

sometimes I dream

I had to respond to Chris,  who has started to challenge my favorite classic basketball commericals. His are quite good. Let's see how long we can keep this going. Feel free to chime in yourself.

shake it

more nba

So we're embarking on some NBA ethnographies this week. LA, Portland, San Francisco. It's West Coast only because of the short timetable, but hopefully we'll get out to Chicago & NY at some point. Anyway... I thought I'd keep throwing up great basketball spots to spur on any thinking about the NBA. All thoughts are welcome.