So many of you know that GSP is trying to help the NBA. I sent this commercial, as an example of my brief, to my creative director to look over. It's quite possibly the best Jordan commerical of all time. It's just elegant.
Well, to my surprise,he wrote back that he feels old because he wrote it. Damn.
I had to respond to Chris, who has started to challenge my favorite classic basketball commericals. His are quite good. Let's see how long we can keep this going. Feel free to chime in yourself.
So we're embarking on some NBA ethnographies this week. LA, Portland, San Francisco. It's West Coast only because of the short timetable, but hopefully we'll get out to Chicago & NY at some point. Anyway... I thought I'd keep throwing up great basketball spots to spur on any thinking about the NBA. All thoughts are welcome.
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