andy grayson

latest Nike work: football launch

 

good old california street

makes me miss SF

I walked this street everyday

basketball never stops

This post is a bit belated, but I think it's worth sharing the Nike Basketball work from the past month. For me, these were perfect messages at the perfect moments. Of course, the overall message was what basketball probably needed during the lockout, but even down to the athlete-specific films, they made a point that was worth making. In LeBron's case, it showed that he's no quitter. He's still working. In Durant's case, it celebrated the kid that can't get enough basketball. 

Really strong stuff and a big congrats to our team here who made it happen. These will live on in the pantheon of great basketball advertising. 

 

 

 

 

 

 

never stop running

our latest Nike Running film

 

protect your deodorant

from the boys across the hall on Old Spice

 

winter's angry. fight back

our latest from Nike Training

below is a teaser video, but the idea is actually the first ever commercial that you can play as a game

you can take a crack at the gameplay at www.fightwinter.nike.com

 

our latest nike football video

Getting fans prepped for 2012. 

 

 

Explaining social media

Best thing I've come across yet to explain why all things social media, bad or good, have seen such success.

From rd

"The media thinker, Clay Shirkey, says in Cognitive Surplus:

'creating something personal, even of moderate quality, has a different kind of appeal than consuming something made by others, even of high quality'

This is deeply profound and true, though slightly dull when read out. It's the single best explanation for the triumph of all sorts of social media things from MySpace to Twitter. It's why social media works. It's about the writer and the act of writing, as much as it is about the reader. "

http://russelldavies.typepad.com/planning/2011/09/what-i-meant-to-say-the-internet-with-things.html

liquid gold

w+k's latest

 

levi's marriage equality ad from NYT

too good not to post

This ad ran the day NY passed their Marriage Equality Act. 

copy:

Bravery stems from a sense of duty to stand up for what is right and fair for all people. As a company long dedicated to the support of civil rights, Levi Strauss & Co. wishes to humbly commend the citizens and leaders of the great state of New York for signing the Marriage Equality Act into law. And yet, there is more work to be done. Forty-four states still have not recognized the inalienable right to legally marry the person you love regardless of sexual orientation. As we take this moment to congratulate New York, we also challenge the rest of the country to continue the course of social justice and remember what it truly means to be the home of the brave.