We created a central hub for lax players on Facebook. see it here
And the main event is an interactive experience that brings Nike's print campaign in Inside Lacrosse to life. For the eager lacrosse player, you can zoom in and learn more about every move. Content ranges from straightforward to pretty hilarious.
I think this shows that you can take a strong, simple idea and turn it into something with more depth, and make it more interesting online, without overthinking it.
Great stuff! I'm a big fan.
Posted by: Bob | March 18, 2011 at 04:21 AM